By far the most common question I am asked is "how do I get my site listed at the top of Google".
Well the practical answer is - you can't! The search engines are now so dominated by directories and portals that is is virtually impossible to compete. However you should ignore search engines at your peril because 80% of people looking for an IFA are looking on the Internet first. If you want to compete for the business you simply have to compete on Google.
The answer is to join directories such as www.searchifa.co.uk and www.unbiased.co.uk
www.searchifa.co.uk puts EVERY member at the top of Google (and Yahoo and MSN too for that matter). if you join you instantly get the high level exposure required. This may or may not lead to enquiries but at least you are competing.
Search is Key
16 years ago