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If you are an IFA and interested in Marketing on Google here are a few tools that MAY be useful.
Firstly you should ensure you have both an Adsense and Adwords "account". (see previous post).
Secondly you need to go on a learning curve - the best is "trial and error" but here are a few tools that may help speed you up.
Adsense
Dave's Cool Little Website - useful info on how to make money form Adsense on your website.
Adsense Ready - 150 Adsense Websites
Adsense Secrets - This is Joel Comms e-book. Joel Comm is probably the #1 authority on Adsense
The Adsense Jerk - Totally loaded by using a 7 day Google Adsense System!
Adwords
Google Adwords Secrets - The Secret Fundamentals Of Google Adwords. Shoot Your Ad To The Top Of The List at REDUCED costs.
In addition there are many "forums" you can read. Perhaps the most well know is DigitalPoint which can be a mine of useful FREE information.
Firstly, do not confuse "Page Pank" with "position" on Google. You can read about the importance of Page Rank (PR) here.
http://www.google.com/technology/
A high PR is very essential if you want traffic to your website, as it will help your search engine position in time. You can check your own site's PR value here - if you dont have at least a 3 then you are NOT highly ranked (4 is OK and 5+ is good)
http://www.prchecker.info/check_page_rank.php
The best way to get a higher PR is to link from other sites which themselves have a high PR value. These need to be ONE WAY links NOT reciprocal ones.
I have seen that sites linking from THIS site http://www.sixshootermedia.com/buttons/index.html are ALL getting a high PR value even if that site is the only link they have. There are some really rubbish sites and blogs with button on that site and they ALL get high PR.
This site has NOTHING to do with me but if you decide to buy a button from here put MEL in the subject box when you send the email to them. If you do this you will get one of the enhancements (use the BOLD option) FREE thus saving a fiver (£5).
You will not see any great chanmge until Google's next PR update but it you do this quickly you should see a dramatic improvement in your Google PR before the summer. Also prices increase on the button site as more are sold so an early purchase now will save you more money.
If you want Google Page Rank (or even if you have it already now and want it to get bigger) - JUST DO IT!!