IFA Sites in Google

You are probably aware that the vast majority of IFAs have a website but have no natural presence in Google. The IFA market on Google UK is totally dominated by the Big Two directories; SearchIFA.co.uk and Unbiased.co.uk.

So, what can you do about it? Two things

1. Join the two directories (and there is no doubt you should).

2. Improve the performance of your own website.

That is far easier said than done. However there are tools available that really DO work.

Perhaps the best, in terms of performance AND value is the IPB from Axandra

Don't just take my word for it - search Google for Axandra IPB Reviews and you will see many other independent reviews of this simple software that is guaranteed to rocket your Google positions and your traffic.

XsitePro Upgrade

For those of you interested in building high grade, single topic, websites that perform fabulously in Google you can read the post below about XsitePro.

There will be a NEW version out in the next few months and the price will increase from $197 to $297.

However, anyone buying it now will get the upgrade FREE when it comes out - thats a saving of $100.

I have put up a webpage describing my own experience of using this great web building too here XsitePro My Personal Review

Google Adwords and IFAs

Further to my post about this last year (Google Adwords) I received a rather abusive "comment" from an anonymous poster. Unfortunately the post was too offensive to publish beside which I dont like posters who log in anonymously anyway - something to hide??

The jist of his comment was that my figure of 16 IFAs using Adwords was ridiculously low and he went on to state that "thousands of IFAs are using Adwords".

Well, firstly the original post was almost a year ago now so obviously the numbers have increased!

However I have just run a diagnostic on Google and there are still only about 40 IFAs using the system "properly" for the MAIN high volume keywords i.e.

IFA,
Independent financial adviser,
Independent financial advisers,
Independent financial advisor,
Independent financial advisors,
financial adviser,
financial advisers,
financial advisor,
financial advisors,

There are more using the geo specific searches such as "ifa in birmingham" etc - but the searches on these are so low they should only be used as peripherals to a main campaign.

Google Adwords is easy and cheap and brings quality searches and potential clienst direct to your web pages.

For further information just click the Google Adwords button in the top left corner of this website.