Further to my post about this last year (Google Adwords) I received a rather abusive "comment" from an anonymous poster. Unfortunately the post was too offensive to publish beside which I dont like posters who log in anonymously anyway - something to hide??
The jist of his comment was that my figure of 16 IFAs using Adwords was ridiculously low and he went on to state that "thousands of IFAs are using Adwords".
Well, firstly the original post was almost a year ago now so obviously the numbers have increased!
However I have just run a diagnostic on Google and there are still only about 40 IFAs using the system "properly" for the MAIN high volume keywords i.e.
IFA,
Independent financial adviser,
Independent financial advisers,
Independent financial advisor,
Independent financial advisors,
financial adviser,
financial advisers,
financial advisor,
financial advisors,
There are more using the geo specific searches such as "ifa in birmingham" etc - but the searches on these are so low they should only be used as peripherals to a main campaign.
Google Adwords is easy and cheap and brings quality searches and potential clienst direct to your web pages.
For further information just click the Google Adwords button in the top left corner of this website.
Search is Key
16 years ago