You are probably aware that the vast majority of IFAs have a website but have no natural presence in Google. The IFA market on Google UK is totally dominated by the Big Two directories; SearchIFA.co.uk and Unbiased.co.uk.
So, what can you do about it? Two things
1. Join the two directories (and there is no doubt you should).
2. Improve the performance of your own website.
That is far easier said than done. However there are tools available that really DO work.
Perhaps the best, in terms of performance AND value is the IPB from Axandra
Don't just take my word for it - search Google for Axandra IPB Reviews and you will see many other independent reviews of this simple software that is guaranteed to rocket your Google positions and your traffic.
Search is Key
16 years ago