Search Engine Marketing

The Search Engine Marketing is set to boom, some analysts suggesting it will double in size in 2009.

How, and why, does this affect the UK IFA?

Most large insurers and life assurers etc are now doing over 60% of their sales online.

A few years ago the IFA was lagging far behind. However most IFA practices now have a website but unfortunately the majority still get only a small percentage of their new business from this source. The reason is simple that most IFA websites simply don't compete in the search engine marketplace. Having a web site is fair enough but it has to PERFORM.

Too many IFAs still have their heads in the sand about this, insisting "I still get my business from referrals"! Well I'm sorry but you think like that you are doing yourself a huge dis-service.

If 60% of new business is being done via enquiries from the internet and you are not getting any then all you are actually doing is handing the business to your competitors.

So what is the answer?

1. Get a website if you don't have one already.

2. Create "niche" websites i.e. a different site for niche topics such as "early retirement", "monthly savings plans", "school fee planning" etc. Having one website covering all your services and products simply doesn't work in the current marketplace.

3. Make sure your websites are optimised for Search Engines - brochure sites are better than nothing but will not produce new business in any volume.

Check out the following:-

XsitePro V2 - the best web-builder to create search engine friendly niche websites. You could easily build a site a day. It costs just $197 (around £100) and that is a one off fee. You can build as many websites as you like. Trust me its idiot proof - even the most internet illiterate IFA could be building websites in minutes.

XsitePro Home Page

XsitePro FREE Brochure

XsitePro Testimonials

Axandra iBP - the most popular search engine optimisation software on the market. It is used byt the likes of Ebay, Siemens, Zurich Assurance etc but it is even EASIER to use on smaller websites. It is the ONLY SEO software to give a Top 10 in Google or your money back guarantee! If you havent already got it you should have it.

Axandra Customer List

Axandra Home Page

Axandra FREE Search Engine Optimisation e-book