Getting your Presence felt on Google

So - how exactly does an IFA get a presence on Google? Well the honest answer is with great difficulty.

The first thing to do is to ensure your own website is up to scratch and optimised for Google but the easiest way is to join the two main IFA "directories" www.searchifa.co.uk and www.unbiased.co.uk

BOTH give guaranteed TOP placements on Google for their members for a low fee.

The differences between the two are mainly:-

1. SearchIFA.co.uk gives top natural listings whereas Unbiased.co.uk relies on "paid for" or "sponsored" listings. Natural listings are preferable as they get more clicks and are not reliant upon competiton - a sponsored listing could easily lose its place if another bidder is prepared to pay more.
   
   
2. SearchIFA.co.uk limits its membership whereas Unbiased.co.uk will add as many IFAs as it can. As both get similar visitor numbers (often 60-70,000 a month) then clealry the former has a big advantage if you are lucky enough to get on of the slots.